Our Story
So here’s the deal…
Clare, our CEO, started Clareity Marketing from her white sofa in 2014. At the time, she had a career as the Marketing & Communications Manager for a manufacturing and packaging company.
Needing help with the company’s social media, and not being able to find and hire what she was looking for, she learned everything she needed to know about social media platforms, created a business plan and got to work!
Having a 3-year-old child and a newborn at home, she continued working her full time job, plus early mornings and late evenings. Eventually she was able to replace her corporate salary and became her own boss.
With a good dose of confidence, Clare sought advice from a trusted business mentor. She stepped out and began her company knowing she could help other businesses achieve their social media and marketing goals. She left her corporate job Fall of 2017, hired her first content creator 6 months later, and the business doubled.
A year later, Clare met Trayce, our COO, in a networking group. They became fast friends, realizing they had much more than a shared vision for business. Communication between them was easy, fun and natural. Both were driven to achieve success.
Together they rolled up their sleeves, made some hard decisions, set some SMART goals and redefined Clareity Marketing.
Trayce’s ability to identify organizational improvements and efficiencies was exactly what the business needed. She helped to create onboarding processes for both clients and our Clareity team. She hires, trains and mentors our kick ass creative design crew and is the queen of organization.
WE. HAVE. LISTS. and WE. ARE. ORGANIZED. 😂
Then 2020 happened. Ummm, need we say more? While we saw other businesses closing their doors during Covid, we had our best year yet! We’ve more than doubled our team and our clients love us!
We love the clients we serve. We’re proud of our kick ass team. With grateful hearts, we look forward to serving you and your referrals!
We’re more than social media!
Why Clareity Marketing?
B2B marketing isn’t for everyone, we know that. It can be time-consuming, costly, ineffective, and a lot of work! So, why should you trust us to help you reach your online audience?
Our team has extensive history and experience with the complexities of B2B companies and their marketing strategies.
We know how to speak to your audience, in your voice to amplify your message to your target market.
How is Clareity different?
Our goal is to create meaningful and effective partnerships with our clients. Your account will be handled with a personal touch you won't find with a large agency.
You can expect an individualized marketing plan, created only for your business and carried out with meticulous care.
Marketing is not one size fits all. Your customers are unique, just like you. Together we'll develop a clear marketing strategy and implement a plan that's specific for your business, your industry, and your customers.
What can social media do for you?
Research shows, 75% of B2B buyers use social media to support their purchase decision, and up to 60% of the B2B buying cycle is now completed online.*
Social media is a powerful tool that you can use to share your story, build relationships, and amplify your brand.
Your potential customers are looking for you on social media. Let’s start a conversation and see how Clareity Marketing can help you!
*Hubspot.
We strive to be better than yesterday, challenge the way things have always been done, and go above and beyond for our clients. Your success is our success!
— Trayce Peterson, COO + Creative Director